It is fascinating to see which publicly-traded firms have embraced social media, to their benefit. Below, it appears that Southwest (LUV) and Marriott (MAR) are the early winners in terms of Twitter followers and brands in social. Noticeably absent is Carnival Cruise Lines…hmmm….
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Looking at the Southwest (LUV) chart, I’d say their social media strategy has been a success.
Fully agree
Love flying with LUV