I still like PEP as a long-term idea, since publishing this blog post last July 2012 when the stock was trading at $70.10 (currently $79). Great action in the stock today, as it is threatening another tight base breakout higher.
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I just find it amazing that a brand like Coke can survive for 100+ years, thru wars, depression, recession, technology change, globalism, generational change.
Just stop for a moment and think how difficult it is to maintain yourself in the mind of finicky consumers every day for all that time.
don’t leave DPS out of your war, look at the vol in that puppy