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Joined Mar 30, 2016
40 Blog Posts

WD-40 WDFC

WD-40 WDFC is the trademark name of a penetrating oil and water-displacing spray. The spray is manufactured by the San Diego; California based WD-40 Company.   Norman Bernard Larsen (1923–1970) was an American industrial chemist whose most famous invention is WD-40.  In 1952, Larsen and three investors founded the Rocket Chemical Company.  One of the three investors was Sam Crivello, who was on the company board for many years, and whose son Mario continues to hold a seat on the board and also maintains a stake in the company totaling more than 5 percent.  In 1968, sales surpassed $1 million, and the next year, when John Barry became president, the firm officially changed its name to WD-40 Company. The name WD-40 stands for “water displacement, formulation successful in 40th attempt,” because it was on the 40th try that Larsen perfected the product.

WD-40 is sold in more than 160 countries worldwide. A one-product company until 1995, WD-40 Company also produces 3-in-One Oil, a lower-priced general purpose lubricant; Lava and Solvol heavy-duty hand cleaners; and several household cleaning product brands—2000 Flushes, X-14, Carpet Fresh, Spot Shot, and 1001. An increasingly global firm, WD-40 generates around 44 percent of its revenues outside the United States, with Europe responsible for 28 percent and 7 percent originating in the Asia-Pacific region. The company’s lubricants franchise accounts for about two-thirds of overall revenues, with household products bringing in 31 percent and hand cleaners the remaining 2 percent.

I missed the oversold flag on 4-14-2016 when WDFC closed at 100.96. Although it’s down 0.36% at the time of this writing (12:45 pm), it is still up 101.11.  The YTD return is 3.48% with revenue reported on 2-29-2016 at 94.55m and earnings reported at 13.67m

WD-40 came to mind this morning when I was thinking about my Grandmother. My Grandfather was a drinker and gambler.  In the 1940s, he lost the family farm in a poker game; literally, 40 acres and the house.  His competitor took pity on him and gave my Grandpa the keys to a house in town.  Now, my Grandma was a hard worker and when the aches and pains got too much for her, she would apply WD-40 to her joints and wrap them with a sock.  She continued to use WD-40 for her aches and pains till her passing at the age of 101.  On a side note, she loved watching the Bulls play and never missed a game on her 13 inch TV.  She called Michael Jordon, Mikey, and would coach him from her living room.

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One comment

  1. granpa

    Great info on the company, much better family story. Thank you Dr.

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