iBankCoin
Full-time stock trader. Follow me here and on 12631
Joined Apr 1, 2010
8,861 Blog Posts

Short Bus Arriving at McDonald’s

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I have written quite a few posts since the spring about the potential long-term warning signs for McDonald’s (please see this post where I detail my reasoning). To update that analysis, it looks as though McDonald’s bears had better seize their opportunity now. We have just seen the stock put in a higher low in June as the stock bounced up to a resistance trendline which I have drawn for you.

On Friday, the stock printed a bearish engulfing candlestick on an uptick in sell volume which, after a prior rally, can indicate a downside reversal is imminent.

The stock has been a powerhouse for a decade now, with previous controversies at bay, and has garnered something of an image of invincibility. I suppose this is where the rubber meets the road and we will see if this is yet another buyable pullback in the march from $12 to $103. It is a short idea with downside confirmation, however. But in a bull market you simply have to wait for resistance to actually assert itself before getting carried away with the bear case.

On a more bullish note, WEN is still acting quite well in the fast food space. BKW is in consolidation mode but I am looking for an entry there long. And SONCĀ is acting like a real winner, one that we have been talking about inside 12631 for months.

The next earnings for McDonald’s are scheduled for July 22nd.

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MCD

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2 comments

  1. 5555

    would u short this into earnings? strong usd might hit it also. on top of the weak technicals

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