One of my broad market themes this year was rotation into consumer plays, particularly retail.
Back in January, I started accumulating names like $SHLD, $JWN, $COH and picked up some $RETL about 2 weeks ago.
I’m wildly bullish on retail this year, but you have to implement another layer of intelligence when playing this group.
Most things retail suck. You have to consider trends, fads, too much negativity, too much optimism…all when picking a candidate.
As an example, I bought $SHLD. I won’t argue that this company might turn to dust in 5 years, but I would argue that this was top perceived “Lehman” of retail. I love when you can sense group think about a company or situation such as this.
I added my last portion of $RETL here, and will be buying dips in individual names til the fall.
Got any favorites? Leave me a comment about them.
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