“China’s e-commerce market racked up a whopping 1.3 trillion RMB ($190 billion USD) worth of transactions in 2012, according to a report by the China Internet Network Information Center (CNNIC) (linked article is in Chinese), an increase of 66.5 percent over 2011′s total.
Last year, 242 million Internet users purchased goods online, and e-commerce transactions accounted for 6.1 percent of total retail sales of consumer goods.
The growth was driven in large part by mobile users: during the last half of 2012, 40.7 percent of online shoppers used a mobile device to browse e-commerce merchandise. More than half–53.6 percent–browsed a merchandiser’s mobile app instead of accessing its main Web site through their device’s Internet browser. 53.3 percent of the respondents who used their mobile devices to shop said they did so while at home, and many stated that their smartphones had begun to replace their home PCs. 26.2 percent said they browsed items on their smartphones while at work or school, and 10.6 percent said they spent their commutes or time waiting in queues to shop.
In addition to mobile, social media platforms also drove e-commerce sales. 41.8 percent of shoppers said they had first seen information or promotions for a product on a social media site before deciding to purchase it…..”
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