Twitter Said to be in Talks with $VIA and NBC Universal for Content Sharing

“Twitter is nearing an agreement with Viacom to host TV clips and sell advertising on the site,reports Bloomberg. It is also reportedly discussing a content partnership with Comcast’s NBCUniversal, and one or more of the deals could be reached by mid-May.

According to sources cited in the article, the partnerships would let Twitter stream videos on its site and split the resulting ad revenue with the networks. Twitter already has agreements in place with ESPN, Weather Channel LLC, and Turner Broadcasting System…..”

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