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What to Look for in $FB Earnings Release

“After its brutal initial public offering, the social networking company must show Wall Street it is serious about making money.

FORTUNE — Facebook will face a tough audience when the company reports its first quarter earnings on Thursday. After a theatrically disastrous initial public offering in May, the Menlo Park, Calif-based social network must now show Wall Street it can continue to grow both users and revenue at a brisk pace and has the discipline to deliver strong profits quarter after quarter to keep investors committed.

So far, it’s been a rough ride. The stock has been trading at around $29 this week — a 24% drop from the price at which it closed on its first day — as investors question the strength of its advertising business and fret over how the company will make money on mobile platforms. Here are three things to keep in mind for Thursday’s 5PM EST earnings call:”

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