Sorry, they just dangled that one out there, like low hanging fruit.
Gay and lesbian consumers prefer fuel-efficient cars, account for 5% of new car purchases and have average household income in the six figures — more than that of heterosexual households, according to a recent marketing survey.
So it’s little surprise that General Motors ran a gay-themed advertisement last month for the Chevrolet Volt, the type of car studies show gay and lesbian consumers tend to like.
GM didn’t count on the ad drawing national attention.
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