Unless you’ve been living somewhere without net access for the past week or so, you have heard about Spotify, an online music service that just launched in the U.S. The initial reviews have been pretty positive, and it has generated a lot of buzz, although it’s quite similar to some services that have been available here for some time (Rhapsody comes to mind). But there’s something pretty insidious buried inside music rental models like this. It’s prime territory for a bait-and-switch strategy. In fact, this approach could be exactly what the music labels are relying on.
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