iBankCoin
Joined Nov 11, 2007
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Why I’m Not Going Near Spotify (and Why You Shouldn’t Either) – James Allworth – Harvard Business Review

Unless you’ve been living somewhere without net access for the past week or so, you have heard about Spotify, an online music service that just launched in the U.S. The initial reviews have been pretty positive, and it has generated a lot of buzz, although it’s quite similar to some services that have been available here for some time (Rhapsody comes to mind). But there’s something pretty insidious buried inside music rental models like this. It’s prime territory for a bait-and-switch strategy. In fact, this approach could be exactly what the music labels are relying on.

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One comment

  1. SUBCOMANDANTE CHINCHILLLLA!!!!
    SUBCOMANDANTE CHINCHILLLLA!!!!

    Never be afraid to occasionally pay a musician for his craft.

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