Most seasoned investors are familiar with the great company/bad stock phenomenon, in which a fast-growing, innovative business becomes so well appreciated by the market that its shares become quickly and chronically overvalued. The rapidly emerging social-networking industry is approaching the status of great sector/bad stocks, much as dot-com companies did about a decade ago—even if, so far, there are only a few social-media stocks that are publicly traded, issued by secondary players in the industry, at that.
There is no set definition for a social-media company, but all involve large networks of individuals directly sharing and customizing information, or accessing tailored consumer offerings, via the Internet or email. The recitation of 10- and 11-figure implied values for several companies founded just a handful of years ago has become familiar to anyone paying even a little attention.
Depending on how you carve up the industry, eight leading companies that have either gone public, filed plans for an initial stock offering or are widely expected to do so by the end of next year are now estimated to be worth a combined $200 billion. Together, these eight companies—Facebook, Groupon, Zynga, LivingSocial, Twitter, LinkedIn (ticker: LNKD), Pandora Media (P) and Zillow (Z)—collected $3.5 billion in 2010 revenue. That’s $1 billion less than, say, Washington Post (WPO), whose market value is $3.4 billion. Leaving aside Facebook, which seems to have the best shot at supporting its hypothetical $100 billion value through its market position, growth and profit margins, the rest have negligible profits at this point.
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The only bubble I see is the ego bubble the international central bankers seem to have.