Twitter users will be able able share longer videos and see longer videos on Vine.
The online social networking platform announced updates to its video products Tuesday, including extending its video limit from 30 seconds to 140 seconds, to make it easier and more profitable for creators to make videos.
It is all a part of Twitter’s effort to drive video viewing and consumption for the growing market of mobile video advertisements.
Other announcements include Twitter Engage, a new standalone app that will allow creators a way to monitor engagement and and get faster, more detailed analytics on how their Tweets are performing.
Twitter is up 1.65% in pre-market
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