The New York Post is reporting that Tesla intends to open two permanent stores at popular east-coast tourist destinations this spring:
Just in time for summer, Tesla Motors, led by CEO Elon Musk, is tweaking its retail business plan and opening two stores at East Coast resorts — one in the Hamptons and another in Cape Cod, The Post has learned.
Noting the chilled-out vibe of both destinations, Tesla is promising a “low-pressure sales environment” that’s friendly to electric-car-curious families and flip-flops alike, spokeswoman Sonja Koch said.
“These will be permanent locations,” she noted, adding that Tesla is betting summer mobs will make up for the slow winters.
Located at 50 Newton Lane in East Hampton and 11 Central Square in Cape Cod’s Mashpee Commons, the new shops are among the first in Tesla’s chain that will cater primarily to tourists.
Note: Tesla stores are not like your traditional dealership, with greasy salesmen strung out on commission-based pay. They are points of interest–something you peruse whilst eating an iced cream cone.
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