General Mills and other confectionery makers have been requested by formal decree to attend a three-day meeting at Amazon headquarters, according to a report from Bloomberg. Once present, they will be flogged and ridiculed for continuing to sell their wares to the likes of Walled-Mart and Target.
It is Bezos belief, that by collectively brow-beating cookie and gum makers, he will convince them to bend to his will and sell their packaged goods directly to online shoppers. Where did he learn such draconian tactics?
Here are some of the most interesting parts of the Bloomberg report:
“Times are changing,” Amazon says in an invitation obtained by Bloomberg. “Amazon strongly believes that supply chains designed to serve the direct-to-consumer business have the power to bring improved customer experiences and global efficiency. To achieve this requires a major shift in thinking.”
A major shift that lets Amazon middle man every sale, handling fulfillment with robots and blimps.
Amazon has been struggling to crack the food and packaged goods market—an $800 billion category still dominated by Wal-Mart and other traditional chains. Persuading brands to design their packaging and operations for the online world would make it easier for Amazon to ship common household goods to urban dwellers in less than an hour, potentially making last-minute dashes to the store obsolete.
Those urban dwelling hood rats sure do love sugar-laden cakes and soda pops. Let’s make sure they can impulsively consume them faster and with less physical movement.
Despite the long relationships between brands and traditional stores, Amazon has leverage to convince manufacturers to rethink their operations, says Ken Cassar, an analyst at Slice Intelligence. He notes that Amazon has 300 million shoppers and can make its own products if brands aren’t willing to sell on its marketplace. “Fear, more than anything else,” Cassar says, “may compel these companies to pay attention.”
You are either with Amazon, or they will crush you with their robot empire. Your choice, Nabisco.
Jeff Bezos has only the best intentions for the internet shopper, the lazy consumer, the button clickers sitting around their homes across the world. If his brazen power meeting plays out in May, same-day candy deliveries will become commonplace in the household.
BULLISH
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Haha. Funny. Bezos needs to remember that people got sick of Walmart too.
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Jeff Bezos, is he not the snake that is in bed with the CIA? While feeding his Washington Post pinko snowflakes with Klinton/Podesta Molesta communist propaganda and agitprop? Does Bezos not have a long and bad history of currying favors with the U.S. “national security” establishment? Just asking….