Imagine you have a question. You go to Google. Your queries turn up nothing of value.
This is not Google’s fault. You failed to properly search. Fine.
You go to Twitter. Hey, this place is loaded with experts. Surely the proper hashtag will enter one into the conversation, right?
I am a normal person.
I posed the following question to the ‘Twittersphere’:
Minutes and hours went by. OH JOY, someone loved it, one red heart for me. The tweet does exist.
Then it was swept away in the stream, miles beyond sight, cast into the bottomless pit of dead tweets.
Nobody pitched me on their event. No algo replied with a low-brow offer. Noone inhabiting the #fintech hastag had one single word on any trader expo, event, award show, anything.
Sell me on your event and I will come there and perhaps even write about it.
UPDATE: Harry Sears on Facebook knows what’s up:
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