Facebook for Business has a new piece out on their site discussing their latest advertisement offerings for businesses. The article is creating a buzz among investors and traders. One of the key upgrades is a “Buy” button which allows users to make purchases without leaving Facebook, see below:
We’ve already been testing this feature on ads to give marketers a more seamless way to drive sales with people interested in their products. People on desktop or mobile can click the “Buy” button in ads in News Feed to purchase a product directly from a business, without leaving Facebook.
Facebook is set to report earnings November 4th after the bell.
