iBankCoin
I turn dials and fiddle with knobs to hone in on harmonic rotations
Joined Oct 26, 2011
3,113 Blog Posts

Lululemon Interest Pumps Up Into Holidays

When a product or company has a curious name like Lululemon, a name unique to a query such as a Google search, we can gain insight by looking at Google Trends. Notice the steady increase in search volume for the name. I know it’s only one data point, but it’s a big one. Searching for a company through Google is often the first step to making a purchase. This steady rising chart is one any business would be proud to call their own:

More importantly, check out the fastest rising searches similar to a lululemon query. Chicago, where people are steady blowin’ money fast:

The search interest is much more steady than other female apparel trends, like Decker Outdoors’s Uggs:

I bought several family members Lululemon gear and they had no idea what the company was. Nowhere near saturation, and steadily gaining the public’s interest on Google. Those are two quality ingredients in the growth recipe.

Full Disclosure: I own shares of LULU and find their pants to enhance the female physique (read: booty).

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7 comments

  1. Petr Pinkhasov

    Nice, I did a similar post about Netflix traffic data and earnings on SeekingAlpha. I did later realize that maybe Google Trends is not the best indicator of interest since Google Chrome has been growing so fast and it has a built in search bar in the browser, increased searches could be across all brands for people just not typing in full URL’s. http://en.wikipedia.org/wiki/File:Usage_share_of_web_browsers_(Source_StatCounter).svg
    This should be a better indication of LULU traffic: http://www.alexa.com/siteinfo/lululemon.com#

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  2. Grey Poopon

    Nice guys, nice. Like to see you stock pickers thought process/research strats like this

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  3. Sooz

    Sir Raul,
    I just commented on Rhino’s Lulu post.

    Great post here..thanks.

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  4. Mr Boulders

    If you get the chance, spend some time in Vancouver where Lulu yogo pants are the local uniform and where the female population are generally into yoga. They all wear Lulu pants AND they have hot bodies – the best combination.
    Admitedly, the pants make most asses look hot – but better to start with an already hot ass – IMO.

    It’s heaven!

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