When a product or company has a curious name like Lululemon, a name unique to a query such as a Google search, we can gain insight by looking at Google Trends. Notice the steady increase in search volume for the name. I know it’s only one data point, but it’s a big one. Searching for a company through Google is often the first step to making a purchase. This steady rising chart is one any business would be proud to call their own:
More importantly, check out the fastest rising searches similar to a lululemon query. Chicago, where people are steady blowin’ money fast:
The search interest is much more steady than other female apparel trends, like Decker Outdoors’s Uggs:
I bought several family members Lululemon gear and they had no idea what the company was. Nowhere near saturation, and steadily gaining the public’s interest on Google. Those are two quality ingredients in the growth recipe.
Full Disclosure: I own shares of LULU and find their pants to enhance the female physique (read: booty).If you enjoy the content at iBankCoin, please follow us on Twitter