Today’s business world requires that you are in front of your customers as much as possible. If you are not top of mind, then they might decide to go with your competitors when they need a product or service. So don’t miss out on the extra business you deserve. Use these six ways to have more presence with customers now and in the future:
Emails are certainly not dead. While many marketers with the next hot method will try to sell you on the idea that email does not work, the reality is that it’s the one platform that has stood the test of time.
To get great with emails, you need to be testing. Test different headlines, calls to action, and more. That way, as you tweak your messaging customers will be more willing to open your emails and thus you will stay on their radar.
There are passive measures to have presence with customers and there are active measures. Social media can be defined as a passive measure. It won’t always get you direct sales. However, when used correctly, it can have major benefits.
Social media doesn’t just have to mean Instagram, Twitter, or the like. It can also be getting covered by other outlets through your actions. Try getting sponsors to cover your corporate events, or even your charity drives.
For instance, if you are always being a source of industry news, you will train your followers to look for your new posts. They associate a lot of value with following you on social media. In this way, you are constantly putting your brand in front of the right people.
Don’t be afraid to pick up the phone. Cold calling is not dead, but neither is the classic relationship building process of talking with your best customers many times throughout a buying cycle.
When you are on the phone with your target market, you can do more than sell. You can find out their biggest pain points. This lets you feed your marketing, product design, and every aspect of your business.
Phone surveys are one great way to do this. In addition, you can ask for referrals on the phone. The worst they can do is say no. The best case scenario is tons of new potential customers.
Running online ads is an investment and not an expense. The difference is that for every dollar you spend on ads online, you should be getting more than that back. If you are not, it’s time to tweak your results.
Try experimenting with different platforms. Perhaps Google or Facebook is your favorite ads platform right now. But by expanding to other avenues you could reach prospects in new ways.
Billboards are the one way to get the attention of people on the street as they are walking or driving by. While they take a little more preparation due to the time needed to create the physical asset, they can be worth it.
Try experimenting with catch phrases or images that really draw the eye in. They might not work overnight. However, over time you can expose a new market with your business so they think of you when the time is right.
Proper organization will allow you to be more efficient with your time. If you use tools that have elements such as time tracking then you can know exactly where your efforts are going throughout the day. Make sure your team stays on target so that building better relationships with customers is always the top priority.
Customers want you to be there when they need a product or service. Having more presence with customers in their mind and in the physical world is one of the keys to success in business. So avoid common mistakes that many businesses make. Use the strategies above and make sure you are positioning your company for massive success.