Landing the marketing job of your dreams may not be as far away as you think. With so much competition for marketing jobs in the employment landscape, only those who can set themselves apart and offer more than their competition gain the edge. Consider these tips for scoring your next position in marketing.
Present a Great Cover Letter
Crafting a unique cover letter for the position may be the key that unlocks the door to your new marketing job. Your cover letter helps you stand out among other candidates, and those who are well informed beam brighter than the competition. Candidates with a thin resume can claim a new marketing position if they are knowledgeable and display genuine interest in the company. Be sure to state what you can bring to the company, and the help you can provide if you are hired. With so many candidates submitting general cover letters to agencies, your customized cover letter will stand out even more.
Refine Your Resume
In many cases, simple resumes for executives may be the better option over longer resumes packed with extraneous details. You resume should highlight your skills and the most notable experience that makes you the best candidate for the position. Epic marketers have a balanced arsenal of skills and a list of project achievements that they are proud of, and these are unique details that can help you stand out. If you earned any accolades and awards for past performance, be sure to share those milestones to build convincing resume. You can also include some writing samples along with your resume to prove your skills and expertise.
Upgrade Your Skills
Many times, it is the skills you lack that can sabotage your chances for a prime marketing position. That applicants should do whatever it takes to get the skills necessary for a desired position, to get closer to actually getting hired. It is crucial to study as may up-to date books, blogs, and white papers as possible so that you are more equipped to deliver using the latest strategies and technologies. The more skills that you possess , the more likely that an advertising agency or company may choose you.
Show Off Your Statistics
Every person who is seeking a position with a top marketing agency or a successful company should not hesitate to show their past results. Putting together a handsome portfolio can go a long way in impressing agency executives who can influence the company’s final decision. Giving details of your past successes in the field is a great way to showcase your abilities and accomplishments using examples of your work. Without a doubt, great effectiveness during past marketing promotions can positively influence your chances of being selected today.
Nail Some Powerful References
Sometimes it is not what you know, but who you are connected to that makes all of the difference in whether you snag a coveted marketing position. That 15% of marketing positions are filled through job boards; but most companies fill positions internally or through referrals. Networking in the right circles can help you forge your way into a marketing job. Consider using LinkedIn to build your contact list and cast an influence in the industry. If you can get a powerful reference from a power player, you can score a hot marketing position quickly.
Give an Example or Two
If you are called in for an interview, don’t be afraid to bring some of your best ideas to share. You can also reassure the company that if you are selected, you plan to implement some specific marketing strategies and suggestions. Research the company to determine the flow of their current marketing techniques and projects, and add an original twist to present to your evaluators to shine.
Be Open to Negotiating Your Salary
Consider negotiating your yearly salary as well to initially get into the marketing position of your dreams. When there is a variety of stiff competition on the table, you can negotiate your salary expectations to appear as a highly qualified, yet more cost-effective choice for the company.
Actions speak louder than words, so don’t underestimate the power of your portfolio combined with a summary of skills and relevant experience on your resume to sway the hiring manager into choosing you. In some cases, you may need to impress a board of people to get hired, so don’t hesitate to put your best foot forward at every level of the interview process. If you choose a position that you are an excellent fit for and you arrive well-prepared, you can land the job.