The world is more interconnected today than it ever has been, and through that connection comes a market more fast-paced than ever before, making it all-the-more difficult for a business to make it on its own without being buried under all the other competition. Forming a partnership is an excellent way to gain a foothold, sharing and managing resources, experience, creativity, and thinkers to work together to arrive at a solution much faster.
Example:
An excellent example of the successes collaborations are capable of is course hero free, where, rather than pushing and competing for students’ tuition, universities pool their knowledge and resources together into one partnership to reach far more students than any one school would be capable of individually. The universities are able to help far more students, they still turn a profit, and students have access to an extensive pool of knowledge and tutoring for any course they may be pursuing.
The Business World:
When it comes to businesses, collaboration promises efficiency, which is invaluable in an economy where having a lead on one’s competition is everything. Of equal importance is foresight and following market trends to develop solutions to problems in advance. Collaborating means more analysts with extensive experience in other markets coming together to share those secrets and painting a clearer picture of where a particular market is heading.
Clinked.com, an online collaboration service, provides some interesting statistics. Between 2012-2013 75% of businesses recognize that collaboration tools will be essential to their business, which increases to 86% over a 3-year forecast. Social media has played a huge role as well, revolutionizing quick communication with multiple contacts at once. Clinked also states that 96% of business executives sight ‘ineffective communication’ just as responsible as ‘lack of collaboration’ for business failures and that 40% of staff will work remotely by 2015.
Online collaboration has also had a significant cultural impact in the workplace, particularly in innovation where a team shares the same goals and strives to constantly experiment with new ideas with the intent of changing the industry landscape, despite the risk of failure.
The Huffington Post credits online hiring services such as Recruiterbox, Resumator or Jobvite on their ability to allow for the recruitment and review of candidates for specific passion and skill sets that will contribute to advancing a company’s culture in the right direction. Employers aren’t just looking for work experience anymore; individuals of a particular culture or nationality are in higher demand than ever for their unique insight and desire to change a business’s model to better serve both the customer and employees.
Perhaps the most important innovation of the digital age is the fact that employees no longer need to be in the same place; recruiting internationally no longer requires employees to pack up and move to another country or constantly be present for board meetings or be in the same department to share ideas. This online inter-connectivity brings forth different voices, teams, specialties and opinions together from different places all over the world working together as a whole without sacrificing the speed and efficiency of in-person communications.
This concept is particularly invaluable for an international business, where markets are most diverse and have a distinct culture entirely alien to the rest of the world where a foreign company’s business template doesn’t account for how to appeal to another country’s economic interests. The only solution is to think outside the box and originality demands inside knowledge.
Conclusion:
The business world has matured and embraced the digital future, taking advantage of opportunities thought impossible before, and forming a symbiotic relationship through collaboration ensures that all involved benefit.
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