Effective communication is essential to any good relationship. Business relationships are no exception. It is just as important for you to have effective B2B communications as it is to have efficient Business-to-Customer communications. By elevating the level of how you communicate with other companies from being only good and you will see many more . Below are a few components of communication that possibly could help your strategy become great.
Bad Writing Can Make a Bad Impression
Do you communicate with other companies via the phone mostly and use written or typed material sparingly? Or is most your communication handled non-verbally with emails or on your website or blog? Whether you rely heavily on writing or only do so from time to time, it is important that your spelling and grammar be correct. You also want what you write to be clear, meaningful, compelling, and professional from the opening sentence.
Here are a few other tips for better business writing:
- Logical structure should include a beginning, middle, and end
- Avoid too many passive verbs, like “It will be sent tomorrow”; use active ones instead, like “We will send it tomorrow.”
- Stay away from run-on sentences
- Be authentic and judiciously use humor to engage your readers
- Write in a tone that is most appropriate for your audience
Have Consistency in Your Communication Strategy Consistently
Know what it is that you are trying to say and keep on with that message always. You want to properly integrate a consistent message with every single one of the outlets you utilize for communication. These channels would include social networks, websites, emails and so forth. You do not have to use the same exact words in the messages, but the voice used across the different channels, and the point you are making should be identical.
Also, establish a regular frequency for communicating with other businesses. How often you reach out to a company is of particular importance if at any time you made promises as to the regularity of communication between the organizations. For example, if you told another business of bi-monthly communications, and instead, you reach out quarterly, then it could send the wrong message which may translate that you do not deliver on your promises.
Personify Your Business and Let Your True Colors Speak
Your communication should have a sense of personality which would allow other companies to connect with your business. Allow your organization to be colorful and lively in communication. You do not want to be another static company that fails to build trust because they cannot hear your business’ unique voice in your communications.
In business, there are four distinct company characteristics or business personalities. The Myers-Briggs Type Indicator is used in other areas of life to define and divide people into four basic groups of traits. Which type best describes your business?
Relational
Group situations and external relationships drive the relational company characteristic.
Dominant
An objective-focused personality, this”Type A” personality is hardworking and straightforward.
Introvert
A highly analytical business personality, an introvert would give something much thought before taking any action, likes facts and data, and is rational.
Expressive
This extroverted personality type is competitive, a natural at sales, and due to an enthusiastic nature and outgoingness, would make for great training consultants or business trainers.
Switch Up the Format
You do not want to come across as boring, no matter what your business personality, when communicating with other companies. You want to provide companies with a potent media mixture. You can use webcasts, eFliers, blogs, Twitter tweets, videos, email newsletters, Facebook posts, and other mediums in an alternating or rotating way to keep your delivery fresh.
While what gets said may vary depending on the audience, B2B communication should not be approached differently from that of B2C communication when it comes to strategy. You can use good communications to ingratiate yourself with your connections. It may help if you remain consistent in your message and frequency, have a personal voice, use variety in the formats with which you communicate, and write error-free content. Then, like in the movie Jerry Maguire, you might have a business at “hello.”
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