Brand awareness is a pretty big deal for companies since it has the power to increase sales if done right. The problem is finding the right ways to increase brand awareness that will effectively capture your audience. The following are a few tips that may help you re-establish your brand.
Humanizing the Brand
One of the best branding tools a company has is its power to humanize itself through its presence. One way you can accomplish this task is by using individual franchises, where the owners can have a presence in the local community. What you have to do is try to get franchise owners to communicate and connect with their community, which helps customers feel connected to your brand. You can do this by having your franchise owners create more community events or getting them to sponsor events that the entire community loves.
Engage With Customers
Customers want to be treated with respect, and they want to feel like you care about them. This is the reason you want to try to improve your communication skills. You can do this by capturing customer’s emails. The key here is to try to give past customers time and attention. Consider giving loyal customers additional discounts or similar perks to show that your brand truly appreciates their continual business. This not only improves your brand image, but it also could create better customer retention.
Be Committed
Customers know quality, so you need to make sure that you do not cheapen out with your campaigns. You want to make sure you invest enough money to make quality campaigns such as video ads or other marketing material. Making quality videos is not inexpensive, so make sure you only try this when you can afford it. In the meantime, you can start with other high-quality marketing materials that your franchise owners can use like good frame banner stands just as an example. The only way you are going to get people to care about your brand is if you make your campaigns look great. This is how you get people to think about and consider your brand before others.
Experience is Vital
If you sell pools, then the goal is to get customers to think of your pool specialist when they type in “good pool builders near me” into a search engine. One of the most effective ways to do this is to create a unique shopping experience. Customers expect certain things when shopping and are not really impressed with a regular shopping experience. What you want to do is go above and beyond to create something really special. For example, smart-pay technology allows you to charge customers from anywhere. Your employees can use a tablet or phone to help your customers check-out from anywhere in the store without standing in line.
Use Social Media
You cannot surf the internet too long without stumbling on a social media site. This is the experience that most web users have, meaning the likelihood of your customers and potential customers having a social media account is high. You probably have already dabbled in the social media market, but if you haven’t, make sure you start. You should also be sure to commit to this type of marketing, too. Hire professional social media marketers, and track all of your campaigns to see which one works best. You want to see a high-level of engagement.
These tips should help improve your brand image and awareness enough to start increasing your profits. Remember that the key is to make sure that your brand is memorable, so make sure you stick to the same colors, mascots, images, tag lines, or any other factor you use to create your brand. Helping people remember your brand is going to take some time, but patience and the right strategy should improve your chances.
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