New Media Coordinator
Miami HEAT (Miami, Florida)
The Miami HEAT is seeking to hire a New Media Coordinator who has worked on highly successful social media campaigns in the past. This is a full time position dedicated to the promotion of The Miami HEAT via Facebook, Twitter, and the rest of the social media universe. The ideal candidate will have experience representing a brands social media presence, have great writing skills, and a vast knowledge of basketball.
Post content on Miami HEAT and AmericanAirlines Arena social networks
Generate new and different content specific to our social media followers
Develop targeted social media campaigns and execute using various marketing platforms
Cover select Miami HEAT and AmericanAirlines Arena events
Monitor and protect brand across all social platforms
Monitor marketing and new media trends
Test new and alternative ways to leverage social media
Innovate new ways to present The HEAT Brand to a worldwide audience
Bachelors Degree preferred
Two to five years of experience working with social media, social marketing, advertising and/or new media brands
Passion and knowledge of social media communication fundamentals
Demonstrated experience working with Facebook and Twitter
Excellent oral and written communication skills and the ability to move projects and communicate ideas in a busy organization
Desire to work in a fast-paced environment, with the ability to work non-traditional hours when needed
Ability to think strategically in a fast-paced environment while prioritizing to meet deadlines
Self starter with strong organization skills; ability to seek out, identify and take advantage of opportunities with minimal supervision
Explicit attention to detail; creativity and resourcefulness
Extensive knowledge on the sport of basketball, including terminology and rules
Adobe Photoshop, Adobe Illustrator, and CSS skills preferred
Facebook is expected to file to raise US$5bn in a preliminary IPO prospectus on Wednesday morning, which while less than anticipated could be increased to ultimate investor demand, according to sources close to the deal.
The smaller deal size reflects a decision to start with a conservative base before deciding whether to increase.
The social networking site has opted to hire five bookrunners, featuring Morgan Stanley in the coveted lead left role.Goldman Sachs, Bank of America Merrill Lynch, Barclays Capital and JP Morgan round out the initial list of bookrunners on the deal, though the syndicate could also grow, sources indicated.
The filing timetable appears to establish a framework for Facebook to finalise the IPO process by May, pending a smooth registration process with the SEC.
Investment banking sources note the company has been unusually guarded about the process for selecting banks involved in the underwriting syndicate, but Morgan Stanley’s market leading position in Internet IPOs has given it an upper hand in securing the leading role.
Morgan Stanley’s selection implies that Facebook took account of Goldman Sachs’ handling of a private placement last year, though some have also pointed to Facebook’s desire to distance itself from the bank.
With final pricing of Facebook shares unlikely to be settled for at least three months, it is still unclear what valuation the company is targeting on the IPO.
Recent trading in Facebook stock on private exchanges has pointed to a US$80bn-plus valuation.Comments »
L.A. teacher charged with lewd acts on 23 children
A teacher who taught for three decades at Miramonte Elementary School in South L.A. has been arrested and charged with lewd acts on 23 children for allegedly tying them up, placing giant cockroaches on their faces and possibly feeding them his semen from a spoon.
Mark Berndt, 61, was taken into custody Monday after a nearly yearlong investigation by the L.A. County sheriff’s special victims unit that began when a photo processor turned over pictures of some of the alleged acts to authorities.
Capt. Mike Parker of the Los Angeles Police Department said the victims identified so far are 23 boys and girls aged 7 to 10 who had contact with Berndt between 2008 and 2010.
Investigators recovered photos from the processor and Berndt’s home that allegedly showed the young students bound and blindfolded and some with large Madagascar cockroaches crawling on them inside the school setting.
Through further investigation, the suspect’s DNA was obtained and tested, and officials said it matched that of the DNA found on the spoon and container.
Parker said that, so far, 10 children in the photos recovered have not been identified. More than 80 children and staff have been in interviewed. Miramonte Elementary is in the Florence Firestone unincorporated area of Los Angeles.
Berndt was fired in March and was being held Tuesday in lieu of $2.3 million bail.
Teens, after being friended by parents, grandparents, aunts and uncles on Facebook, have moved to Twitter to get a little more privacy.
Until recently, Twitter was thought of as mainly for those promoting their business or themselves, but a recent Pew Internet & American Life Project study showed that teens 12 to 17 doubled their presence on Twitter in the last two years. While still relatively small, jumping from 8 to 16 percent, it shows a growing trend.
“I love twitter, it’s the only thing I have to myself … cause my parents don’t have one,” Britteny Praznik, a 17-year-old from just outside Milwaukee, tweeted.
The Super Bowl is the most valuable show on TV. Which is why NBC can charge a reported $3.5 million for a 30-second spot during the Giants-Patriots game this Sunday.
But if you watch the game on the Web, your eyeballs are worth a whole lot less. NBC, which is streaming the entire thing for the first time ever, will be lucky to get anything near a million dollars for that same ad when it runs online.
So why is Comcast’s broadcast network putting the game on the Web, period? Isn’t this the classic analog-dollars-to-digital-dimes trade that Big Media strives so hard to avoid?
Nope, says Rick Cordella, who runs digital for NBC Sports. The network assumes that nearly every eyeball — and every ad dollar — that it gets from the Web this week will be a bonus, because whoever watches online is simultaneously watching on a big TV, the way football is supposed to be watched.
This is supposed to be the classic “second screen” experience that Twitter’s Dick Costoloand so many other digital folks are excited about.
And that makes plenty of sense to me. Many TV guys have gotten plenty comfortable with the idea of streaming their most valuable live sports events online, for free. In most of those cases, the general assumption is that anyone who’s watching on the Web is someone who can’t watch the game on a TV to begin with — see the CBS/Turner Sports livestreams of the NCAA March Madness tournament.
And in NBC’s case, it is packing the Webcast full of extra camera angles and other goodies, including a feature that will let you rewatch every Super Bowl commercial once it’s aired. The assumption is that you’re holding the TV remote in one hand, and controlling your laptop with another.
NBC already does a version of this with its Sunday Night Football broadcasts during the regular season, and the network says it draws between 200,000 and 300,000 unique viewers per game (that’s the source of that Vikings-Saints screenshot, above).
Meanwhile, those broadcasts are the networks’ best-performing shows by a long shot, so it doesn’t seem to have slowed them down. The NFL, meanwhile, reports that Web companion streams of the Thursday night games it shows on its own channel averaged 450,000 uniques.
So Cordella argues that putting the biggest TV show of the year online, for free, is really no big deal. But I’m pretty sure that this attitude isn’t shared by everyone in the TV business, and we might hear a bit about that today at the D: Dive Into Mediaconference. Curious to see what ESPN boss John Skipper thinks, for starters.Comments »
Also U.S. banks are picking up business from EuropeComments »