“Sharp discounts and earlier hours drew slightly more shoppers into U.S. stores on Thanksgiving and Black Friday, according to preliminary results from market researcher ShopperTrak LLC, but tight budgets may have weighed on growth.
Foot traffic climbed 2.8% on Thanksgiving and Black Friday, the firm said, bumping sales up 2.3% to $12.3 billion over those two days. The jump was more pronounced on Thanksgiving after many chains lengthened their hours or opened their doors for the first time during the holiday.
Black Friday, meanwhile, lost out with traffic dropping 11%, while sales fell 13%, ShopperTrak said, as more customers got a jump on their shopping, in some cases at the expense of their turkey dinner.
ShopperTrak’s estimates provide a sense of how much consumers spent in stores and exclude online sales….”
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