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Twitter Steps Up Ad Campaign for All U.S. Companies, No More Invites

“After three years of slow roll outs and testing with specific partners, Twitter’s Senior Director of Product for Revenue Kevin Weil justannounced the general availability of its advertising options for all US business. Weil revealed the move on stage at TechCrunch Disrupt, which could ramp up revenues and prep Twitter for a widely anticipated IPO.

Twitter first announced it would begin showing ads in April 2010. Since then it revealed promoted tweets and accounts, which let businesses pay to get their tweets seen and their profiles followed. Twitter more recently announced limited availability of a self-serve tool for buying ads, and an Ads API for programmatic buying of huge campaigns.

“Until today it’s been invite only, we’ve had brands and agencies and small business using the platform, and today we’re opening Tiwtter to all businesses, every account, every individual. Now every business in the US can us Twitter ads” said Weil.

Anyone can now go to Twitter’s self-serve interface to start buying Twitter ads….”

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