“Forrester Research is reporting that Apple will sell $39 billion in Macs and iPads through 2014.
According to the firm’s latest report, Apple will sell $7 billion worth of Macs and $11 billion in iPads to the corporate market this year. In 2014, Apple will sell $8 billion in Macs and $13 billion in iPads.
Forrester Analyst Andrew Bartels said to me in an email interview that Apple is having success in the corporate market for three reasons:
- Good products that employees want to use, and feel proud when their firm provides them.
- Best-in-class tablets in the iPad, which firms turn to first for tablets.
- A corporate sales organization that has been responsive to business demand and delivers competitive prices….”
