“Research firm Nielsen and NM Incite, a joint venture between Nielsen and McKinsey, todaypublished a comprehensive look at the state of social media ecosystem in 2012. Consumers now spend around 20 percent of their total time online using social networks via their personal computers, and 30 percent of their time online visiting social networking on mobile, the report found. In addition, time spent on social media in the U.S. across both platforms grew 37 percent to reach 121 billion minutes in July 2012, up from 88 billion minutes in July 2011.
Mobile devices are aiding in growing these numbers, with consumers’ time spent using social media mobile apps and mobile websites accounting for 63 percent of the year-over-year growth. Forty-six percent of social media users say they use their smartphone to access social media, and 16 percent say they use social media on a tablet.
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