via Mark Hanna at marketmontage.com
Infotainment financial channel CNBC continues to see its ratings plummet. I am sure part of this is just the general disgust towards equities by Joe 6Pack but the “shout at you” format (at least in the U.S. version) has to be contributing as well. I continue to be amazed some of these “emergency weeks” the difference between CNBC Asia (cordial) v CNBC Europe (intelligent) v CNBC USA (interrupt guests, yell, make every topic center on how the Democrats are destroying the economy)…
- Squawk Box (6-9 a.m.) is supposed to prime traders before the bell. The show posted its lowest rated its time block since Q4 2006.
- The Closing Bell (3-5 p.m.) is supposed to wrap up the day’s action. The slot posted its fifth-lowest rating in total viewers and second-lowest ratings in the key 25-54 demographic since 1997.
- Fast Money (5-6 p.m.) is focused almost specifically on swing trading stocks. That time slot showed the lowest rating for the 25-54 demo since 1997 — and lowest in total viewers since Fast Money launched in 2006.
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2 Responses to CNBC Ratings Now at 7-Year Lows
I’ve completely given up on the AM screaming stuff. The 4AM to6AM euro show is pretty good. Bloomberg now has their Surveillance radio show simulcast on TV from 6 to 8. Then tastytrade to entertain me during market hours.
I got so sick and tired of the shouting, politics (and I love discussing politics, just NOT when I’m getting ready to trade), and the interrupting guests I turned it off. The Bloomberg guys focus a lot on macro and econ, which is fine before the market opens.
I think the commercials shown on the network speak volumes about the content provided.
It is surprising that such a prominent business channel must resort to showing such coarse and vulgar ‘Billy Mays’ style advertisements.
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