$FB Launches a New App With $GE to Help Widen its Social Scope

“The Open Graph has proven to be a major tool for Facebook to extend its reach beyond its own social network into the wider Internet, and today comes news of an app that could just be the first sign of how that might even go even further than that. Today the company launched a new app called HealthyShare — a place for Facebook users to set health goals for others and help each other reach them. Developed in partnership with GE, the app is playing off the focus on fitness with this summer’s Olympics, and represents a moment for a brand to make an Olympics mark on the Facebook platform — even as Facebook is not allowing sponsorship into its own official Olympics portal.”

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