“ComScore today released its analysis of this month’s top properties on ye olde Webernets in the U.S. There are a number of points of interest, but among them, it seems that lotto sites were the top beneficiary of U.S. Internet traffic. This was largely a result of the unprecedented Mega Millions jackpot, which became the largest jackpot in U.S. and world history, reaching $656 million in March. Lotto sites drew nearly 29 million visitors (with MegaMillions.com grabbing the top spot), up 25 percent from February, making it the biggest mover in March.
Travel info sites were the next biggest beneficiary of traffic, according to comScore, as Americans looked to book last-minute spring break trips and summer travel. This made travel one of the top-gainers, up 10 percent to 69.7 million visitors in March. Of the web’s growing number of travel properties, TripAdvisor saw the biggest boost, up 5 percent from the prior month, to a total of 18.1 million visitors. TripAdvisor was followed by Travora (which today acquired NileGuide) at 15.5 million visitors (also up 5 percent), and Yahoo! Travel was up 9 percent with 11.1 million visitors in March.