I am still short of share of Starbucks in highly principled terms, since $77.29 with a $76.77 add.
On principle, I say, seeing as the coffee is burnt But for the sugary cover-ups of its drinks, I doubt the firm would be in business today.
Just last night, I was at one of the fancier Starbucks sporting a “Clover machine,” where I ordered the most expensive coffee they had from Africa. Needless to say, it was another disappointment, especially given how lackadaisical the workers were to get the line moving.
Perhaps I am being a bit too harsh on Starbucks here, but in all seriousness the technical case for holding my short is still there.
I will come back in a bit with charts.
What are you trading this morning?Comments »