The following chart shows the number of watched videos on selected U.S. online video content properties. Note Facebook’s year-over-year growth. There are still almost too many Facebook haters to count out there. Butt if this trend keeps up, Zuck and company could be making a strong move going forward.
A few days ago, comScore reported that 178 million U.S. unique visitors watched 33 billion online videos in February. Not surprisingly, Google/YouTube is the most popular video content property by far. People watched 1.2 billion videos on Google websites, equalling 34 percent of all videos seen in the United States. Much more interesting is that Facebook comes third behind AOL with 558 million video views. That’s a new all time high for the social network. Also worth mentioning is the fact that the U.S. online video audience is shrinking. In comparison with February 2012, the number of unique viewer fell short by one percent while the number of watched videos declined 13 percent.
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