For much of 2012 I was was quite bearish on the once hot momentum stock Green Mountain Coffee Roasters. As I wrote in this blog post, when a stock rapidly appreciates over the course of several quarters, using a Logarithmic Scale on the monthly chart offers a better perspective. The stock subsequently went from the $50’s down to $17.
Now, however, comes the other side of the coin.
Updating that Logarithmic Scaled monthly chart, we can see the fifteen-year major support trendline (purple) has held true, despite all of the selling in the past two years. The supremely long uptrend which the stock began in 2000 has yet to be broken.