2012 was one heck of a year for social media. We saw billion dollar acquisitions, bold new designs, and a strong push toward the integration of social media into traditional business processes. The changing social landscape shaped the way marketers approached nearly every aspect of their job in 2012, from lead generation to market research, and it will likely have an even bigger impact in 2013. That makes right now the perfect time to look back at the past year of social and assess the current state of the major social networks. With so many social networks to manage and likely more on the way, it is important to understand the growth rates, visitor counts, optimal uses, and strengths and weaknesses of the major social networks to determine where to exert your limited time and resources. To help you get your social bearings as we move into 2013, we have created the following infographic of each major social network’s performance in the past year. NOTE: ROI estimates are based on audience, growth rate, and audience composition, and are calculated to convey potential return for B2B marketers.
