Here is a post I wrote several weeks back, which is my take on financial blogging. It would be helpful for those of you who want to blog, or are looking to take the next step. You can sign up for our new iBC Blogger Network by clicking here.
Writing about the stock market involves acknowledging that the majority of your readers have a clear financial interest in your analysis. This is not a blog about stamp collecting or how to cheat on your wife without getting caught, but rather the idea is to offer up as much timely market commentary and potentially actionable ideas as possible, in addition to my thoughts and experiences about the strategy behind trading and just about all forms of gambling. While I am not a financial advisor giving you specific advice, the readers get to decide just how relevant I am to them.
As you would see in a democratic election or in the stock market itself, here in the blogging world the aggregate opinion of the readership is what matters more than any individual person. If they think you offer value, they keep returning to read your work and even tell other people about your site. Over time, readers of websites offering financial commentary correctly have a very low tolerance for inferior work, since money is on the line and time is of the essence. Beyond the quality of work, you have to consistently deliver fresh content in rapid fire manner. You should regard your most recent post as yesterday’s newspaper in the sense that if you rest on your laurels, you can forget about building traffic. This is frequently seen in the financial blogosphere with plenty of smart, talented traders and writers who disappear and/or fail to update their blogs with any sort of frequency just as quickly as they had initially gained attention.
While other websites become content in their pussified “comfort zones,” iBankCoin has just completed its second consecutive blowout month of website traffic. Membership to both The PPT and 12631 Trading Service is right at all-time highs, and our competition is teetering on collapse due to tough stock market conditions and a lack of incorporating a constant, burning desire to improve into their business ethos.
As most of you know, we are eliminating “The Peanut Gallery” shortly in favor of “The iBC Blogger Network.” If you have been considering giving the financial blogging game a try, this is your opportunity. You will be privy to our enormous web traffic, and all it takes is time, effort, and a little bit of luck to build readership. It is not about once a week, or once every two week blog posts full of braggadocio and cheap shots about your hindsight winning trades, since the readers will quickly see through that and make a swift exit. The key is pushing yourself to put out both quality and quantity.
At the end of the day, like most things in life, there is a huge gap between being capable of doing something versus going out and actually doing it. Becoming a successful financial blogger with a broad and loyal reader base is extremely rewarding, but is also as much of a challenge as anything else you can attempt with no start up capital required. If you have been toying with this idea, then with the upcoming iBC Blogger Network there is only one choice for you to make: Go for it.